"If it's short and it's good, twice it's good"
Recommendations for the Dissemination
of Films on Social Media
NOTICE! This recommendation guide may become outdated at any time due to changes in social media marketing and/or security policies.
We believe Instagram is the social media platform par excellence for our audiovisual sector.
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KURSAAL-AI, the official news channel of the Kursaal Film Festival of San Sebastián (KFFSS), has created the Instagram account @kursaal.ai.film.festival in 2026.
In addition to the channels filmmakers may use to disseminate their news, KURSAAL-AI would like to offer you the opportunity to promote your film by using our Instagram account. To do so, follow these steps (read them below before starting):
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A/- RELEASE DATES
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We believe the best time to promote your film is two weeks before the start of the festival. On weekends and during holiday periods, people pay less attention to social media.
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You can also use these photos from our festivals to invite viewers to see your film.
KURSAAL-AI
1 > 31/mar./2026
KURSAAL-CINEART
15/sept. > 15/oct., 2026
B/.- PHOTO/REEL
You must prepare your photograph (1:1) or reel (9:16) of your film, clearly displaying the KFFSS TITLE and LAURELS, which are attached to the communication we sent you. We recommend adding a well-known soundtrack to each reel for added impact.
C/.- INVITE US TO COLLABORATE on your INSTAGRAM REEL at our Instagram account @kursaal.ai.film.festival
Upload your photograph/reel to your Instagram account. VERY IMPORTANT: When the "Tag people" option appears on the last screen (tap) > a button will appear below the photo that says "INVITE COLLABORATORS" (tap) > and at the top of the user search, enter the @kursaal.ai.film.festival or €kursaal.ai.film.festival account that corresponds to the festival you have entered, so that we receive information about the publication of your photo/reel and can share it.
D/.- A LITTLE HELP
If you don't have much time and don't want to stop posting something on Instagram or other social networks, we have pre-designed a full-screen photoposter with the basic information about your film and the award. You can access it from your photo in the KURSAAL-AI 2026 filmmaker carousel on the festival's main page. Just take a printscreen of the screen and paste it wherever you want.
Desde PC
Desde Movilphone
Interesting Instagram Tricks:
1/ Reels are much more popular than photos. You can take advantage of a trailer and add it here.
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2/ Don't forget to fill out the "Add a caption" section with the film's title, director, production company, actors, etc. And if anyone has an Instagram account, feel free to include it as well.
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3/ When designing your Instagram post with a photo or reel, don't forget to add music from the film to better capture your audience's attention. Instagram has hundreds of music tracks to choose from.